The airline will today begin flying from Newcastle International Airport to the Croatia’s “Magic Land” – Pula.
And to mark the launch it has commissioned the Byker-based business to produce Jet Brewed – a an appropriately red European style pilsner.
Tyne Bank managing director Julia Austin said with Newcastle known for its brewing and Croatia known for its lager, the new brew was an opportunity to bring the two together.
“We’ve given it our best shot with what we’ve managed to read about Croatian lager and with the time frame,” she said. “And we’ve managed to give it a nice red tint – the Jet2.com colour – by using Carra Red malt.
“I think it’s about as naturally red as you could get it without adding food colouring.”
Samples of the beer will be given to passengers and guests ahead of the inaugral flight this lunchtime, then in the coming days will be available in both one of the airports own bars, and pubs like the Free Trade Inn and Cumberland Arms, both in Ouseburn, Newcastle.
A rebranded version of the beer, called Big Red, will also be released and sold in pubs that don’t want to sell a drink that is being used for marketing purposes.
Launching the route last year Steve Heapy, chief commercial officer of Jet2.com and managing director of Jet2holidays told the Newcastle Evening Chronicle that he hopes the new route will offer greater choice for holidaymakers on Tyenside.
“Croatia continues to be a very popular holiday destination for Brits so we’re thrilled to be able to offer North East holidaymakers the chance to explore more of this great country with the launch of Pula.
“The addition of this new destination, on the back of our recent inaugural flights to Rome, Venice, Reus, Bodrum and Dubrovnik, highlights our commitment to extending our destinations from Newcastle Airport, giving local customers an unrivalled choice of European flights and holidays.”
And Julia is hoping the tie-up will help spread the brewery’s name internationally.
“Hopefully it will help get our name out there,” said Julia, who has recently taken on three new staff, including an apprentice brewer.