Up to now the Coxhoe-based, Tavistock Leisure-owned business only sold its bottled beers through a few North East shops, or to visitors to the brewery.
But now it is offering all its core beers – including American Pale Ale and Bourbon Milk Stout – in 12 bottle cases and five litre minikegs, and a range of clothing and other merchandise via its website.
The move into online retailing comes at a time when it has confirmed that work has begun on the Kicking Cuddy pub, next door to the brewery, which will be reopened this autumn, complete with a new visitors centre where people can take part in brewing experience days.
Another as yet unnamed pub, is also set to join the firm’s Lambton Worm restaurant, in Chester-le-Street, as a brewery tap before the end of 2013.
Brewery owner, Mark Hird, said: “We’ve had great interest regionally and constantly have people coming to the brewery to buy beer, some going quite a distance.
“We’d also had beer drinkers from further afield keen to know where they could get Sonnet 43 beer, so the online shop was the natural progression.
“Throughout the time we have been brewing we have continued to develop our offering and this is purely down the support of our customers who’re enjoying the beers.
“I’m pleased we can now deliver to customers across the country so more craft beer fans can try Sonnet 43.”