From Wednesday June 18 the 4% Motueka Blonde, the Siba award winning 4.9% American pale ale Silver Dollar and the ever popular 5.2% Cherry Stout will be sold in 23 branches of the grocery chain which has 29 stores across the North West of England, and as far east as Ripon in North Yorkshire.
“We are delighted,” Tyne Bank Brewery’s Sam Capper said.
“Stretching across the North West from Penrith to Knutsford, and as far east as Ripon, Booths Supermarkets date back to 1847 – and after licensing law changes in 1863 they have been selling the best boozy treats ‘in attractive stores, staffed with first class assistants’ as their original motto claims.
“Our beers will be the only North East beers available in Booths stores, so we are proudly representing the vibrant North East beer scene to a whole new market.”
The Booths tie up is not the first time the brewery, from Byker in Newcastle, has seen its beers on supermarket shelves.
In 2012 it were successful in the Scottish heat of the Sainsbury’s Great British Beer Hunt, winning a six month listing for bottles of Silver Dollar in selected branches of Sainsbury’s across the North East.
But the latest deal does cap a good few months for managing director Julia Austin and her team, with Silver Dollar taking a Siba gold for its kegged version, and the firm’s third birthday, which saw hundreds of local beer fans turning out to enjoy a sunny evening of live music and beers at its St Lawrence Road home.