Customers at Camerons Brewery’s pubs are being asked to donate the 1p cut in beer duty on their pints to help provide safe drinking water and sanitation around the world.
Chancellor George Osborne again scrapped a rise in the tax on beer in his budget, and for the second year in a row took “a penny off a pint.”
And to mark the move, the Hartlepool-based firm is offering drinkers at its 12 managed pubs either the penny back, or a chance to donate it to the charity WaterAid – with the company matching any amount given.
“Following the cut in beer duty as announced by the Chancellor on Wednesday it is only right that this saving was passed on to our customers,” Camerons’ pub estates and operations director Joe Smith said.
“It is difficult to change price points in our pubs for the reduction of 1p so we came up with the solution of offering customers the opportunity to take their 1p saving or donate it to the WaterAid charity which Camerons supports.
“In addition we are matching every penny we receive from our customers with a penny of our own so we will raise some much needed funds to this fantastic charity”.
The offer extends only to Camerons 12 managed pubs – the Aspires in Darlington, Redcar and Tynemouth, the Head of Steams in Durham, Huddersfield, and Newcastle, Blue Lounge in Scarborough, the Cluny, Cluny 2, and Tilleys Bar in Newcastle, The City in Durham and The Central in Gateshead.
It will run for two weeks, until Sunday April 6.
“We’re delighted that Camerons pubs are offering their customers the chance to do something good whilst enjoying a pint,” said WaterAid’s Chris Wainwright.
“Today there are over 768 million people without access to safe, clean water, a human tragedy that results in the needless deaths of over of 2000 children each day.
“Even a small amount of money can make a huge difference, so every pint really does count.
“We hope customers in Camerons pubs will raise a glass and help change lives by donating those pennies. That is something we can all drink to.”